Potenzia
Role: Designer
Duration:
5 weeks
Case:
Rebrand and migration of the current market
Tools used:
Illustrator, Photoshop, Canva.
Status:
Currently uploading material for their social media.
A Bit About "Potenzia"
The brand started with a strong foundation: the name POTENZIA and a client deeply passionate about functional training and performance. Because of the client’s experience in the fitness industry, the goal was not only to create a logo, but to build a brand that truly reflected strength, movement, discipline, and energy.
From the beginning, there was a clear need for the identity to feel visually powerful, dynamic, and memorable, something that could immediately connect with people who live the functional training lifestyle. The brand was born from the idea of combining athletic performance with a modern and bold visual language that could stand out both physically in the training space and digitally across social platforms and merchandise.
Process
Understanding
Research
Start drafts and proposal
Feedback
Polish and delivery
Brand Story & Social Media Presence
The process begins by understanding the client’s vision and goals for the brand. Through forms, conversations, and collaborative sessions, we define the brand tone, target market, visual preferences, and the overall direction the client wants the brand to communicate.
Once the foundation is clear, the research phase begins. This includes benchmarking, competitor analysis, market research, and creating user personas to better understand the audience and identify opportunities for the brand to stand out.
Based on the research, initial concepts and visual drafts are developed. Different logo explorations, typography options, color palettes, and visual styles are presented as proposals that align with the brand strategy and identity.
Using the insights gathered from research, the first concepts and visual proposals are developed. This stage focuses on translating strategy into identity through logo explorations, typography, color systems, and creative direction aligned with the brand’s purpose.
This stage is highly collaborative. The client reviews the proposals, provides feedback, and together we refine the direction through adjustments and iterations. The first proposal is rarely the final one, so this process helps shape a stronger and more intentional identity.
For POTENZIA, the process extended beyond the logo itself. Since the brand’s needs and personality were fully understood, the final stage focused on building a strong social media presence and content direction that could tell the story of the brand consistently. The goal was not only to create a logo, but to build an entire experience and identity people could connect with.
